Sports Obermeyer Case Study

EXECUTIVE SUMMARY Will cover the risks and consequences of our inaccurate forecasts. I entrust address the short-term and long-term implications of sourcing in Hong Kong verses China. Our determination is to stick out complete collections to our retail customers on evaluate in the well-nigh efficient and cost effective rule possible sequence at the same measure trim back markdown issues and stockout gross revenue losses. sales - $32.8M 45% commercialise share Childrens 11% Market share Adult Key have got matching collections of products to the retailers at the same time. Deliver early in the selling season. Wally Obermeyer transgression President November 1992 ISSUE IDENTIFICATION adjacent ISSUES: The current problem is specifically relate to the difficulty that the federation is facing in balancing the align impartments we need to cause against the risk associated with any inaccuracy in our lead forecasts. There has been great difficu lty in matching our affix with the consumer demand, this issue is provoked by the fact that our cycle time from Product physique to Delivery to the customer (retailers) is about 1 ½ years. This exaggerated time line makes it very difficult to fix accurate sales forecasts, which are not available until later the Las Vegas trade examine in March 1993.

I give way been given over the task of figuring out the correct target quantities and manufacturing denotation for this upcoming selling season. I need to commit to the sign order occupation of 10,000 units by November 1992. The second production separa te of 10,000 units can be placed after the L! as Vegas expressive means show in March 1993. After the Las Vegas show, we will put forward for authoritative about 80% of our retailers orders. The restless issues we are having are caused by a number of exultant issues as outlined below. ENVIRONMENTAL AND ROOT CAUSE abbreviation general ISSUES: 1.Inaccurate Forecasting Production Quantities NATURE: Strategic a.Delayed feedback from customers (Feedback is authentic after the Las Vegas show ...If you want to get a heavy(p) essay, order it on our website: OrderCustomPaper.com

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