Aleve

PONTE VEDRA BEACH, Fla. and MORRISTOWN, N.J., April 30 /PRNewswire/ --naproxen sodium(R), a leading over-the-counter (OTC) suffer reliever, was named theOfficial damage assuagement of the PGA TOUR and Champions Tour in a three-yearagreement proclaimed today. In addition to gaining the right to use the TOUR word of ho zero(prenominal) on crisscrossed materials and in consumer promotions, the ALEVE brand is running(a) with some(prenominal) players to communicate their personal use of the product, utilizing them in the latest loyal People print and television advertisements. The first of these traces world no. 2-ranked Jim Furyk describing the positive impact of ALEVE on his wrist wound and in turn, on his golf game. In the advertisement, Furyk explains, I cross smart throughout my hands and my wrists. I reserve a bottle of ALEVE in my golf bag at every tournament. ALEVE works well for me. I ignore down play golf pretty much pain free. The Furyk deface debuts d uring this weeks television coverage of the Wachovia Championship, where he is defending champion. A print advertisement featuring Furyk will appear in the may 14 issue of Sports Illustrated magazine. Additionally, ALEVE is working with NBC and CBS to develop customized in-game features as office staff of a $6 million advertise commitment.

On NBC, a sports analyst will discuss the literal difference in the tournament, be it player accuracy, difficulty of a specific clutter or even the weather. CBS will feature the real lives of screen PGA TOUR players off the course, followed by an ALEVE commercial. We are t hrill to be named the Official Pain Reliever! of the PGA TOUR and Champions Tour, utter Jay Kolpon, vice president, Marketing and New crinkle Development, Bayer Consumer Care. reorient with the PGA TOUR and the players who consistently excel at the game allows us to demonstrate the strength and efficacy of our product. In the end, however, these players are real people who suffer from pain and have found a solution with ALEVE - just exchangeable the millions of consumers who rely on ALEVE...If you want to get a overflowing essay, order it on our website: OrderCustomPaper.com

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